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Two sites of the biggest social network the world, that is MySpace and Facebook, am involved in the competition am increasingly violent to increase the number of users. The two sites try embrace totalling possibly the user so that can dredge totalling possibly the income of the advertisement. MySpace admit to having approximately 115 million users. So that the users MySpace do not change to the site of the other social network, MySpace currently gather with the alliance OpenID. When MySpace have gathered with OpenID,maka the users MySpace can put forward their online appearance in sites of the other social network without must more previously register to the site of the social network non-MySpace that. “we hope this can increase the benefit MySpace. Because, the user continue to can make use of MySpace, in fact when do not be in MySpace.

By this, the user MySpace always can bring go the friend ,”say Senior Vice President of Technology MySpace Jim Benedetto. So that the user is increasingly loyal, MySpace also open two new sites, that is the site of the Flixster film community and the site of the observer event Eventful. The two sites well-off The appearance of the user MySpace. Not only that, MySpace also make an effort to increase the user’s loyalty and to embrace the new user constructively the online musical shop. The shop has a name MySpace music. MySpace co-operate with recorder companies of biggest music the world like Sony BMG Entertainment music, Universal Group music, and Warner Group music to bring about this online musical shop. “we see music as our place territory do something that is big and historic. We plan to change the total musical industry dunia,”says Operating Officer MySpace Amit Chief the Lime. The musical shop MySpace this will sell music to didownload. The music is free is copied to various electronic devices because of being not equipped by the DRM system of the hijacking preventive (digital rights management). Besides this, the musical shop MySpace also will offer the ring tone of the cellular phone, the concert ticket musik,dan merchandise bands of music. More than that, the musical shop MySpace also will provide music and the video that can be enjoyed free through streaming. However, the service streaming music and this video inserted The competitor terbesar him, Facebook does not remain quiet. Facebook makes an effort to make the user feel at home in the site by giving the control am bigger to the user at the same time increasing the level of the security. “the User must have the control on information. Including where and when the user accesses the information and with who the user can share information tersebut,”explains Head of the Platform of Product Management Facebook Ben Ling. To Facebook that is new, the user receives the page web that is more clean and simple. The appearance can be to the page organised to pages tab, to share sekilas information with the colleague or the colleague. “the Change in Facebook this am significant. Both in putting forward information and in protecting information. However in the beginning stage, this change is felt somewhat strange for pengguna,”says the analyst of the research firm of Gartner Inc Ray Valdes. Facebook increases the level of the security, by enabling the limiting user tampilan information, because of the criminals cyber currently increasingly aggressive look for casualties in the site of the social network and”ride”the sites. Industrial statistics reveal, the membership From twice the fold in 2007. In the same period, the membership MySpace grow 30 percent. MySpace currently still become the site of the biggest social network the world. At the moment, one from four US inhabitants is the member MySpace. “Humankind is the social creature and the site of the social network enable distribute social instinct kami.Karena that, the popularity of the site of the social network increases pesat,”explains the Head Virtual Human Interaction the Lab of Stanford University Professor Jeremy Bailenson. Bailenson explains, the strong attraction of the site of the social network is this site release the interacting user as an ideal figure. In the world maya, someone can choose the age how many and choose some sort gender at the same time interacting with billions of people. Bailenson creates a digital model of three dimensions that can be used by the user of the internet reveal the expression. The user can play some sort leading figures who are liked and interact with the community. However, the interaction system that is created by this Bailenson currently is still being tested in the laboratory, is not yet released to the public. “the Person likes the community virtual because They feel they can have not died. The interest in the online community increases because of the price of the computer to increasingly is covered and the internet connection becomes increasingly fast. Everyone has had the online community, not only am expert komputer,”says Bailenson.