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Brand of the luxurious car that just was acquired by the Motor Order from Ford, Land Rover, will introduce environment-friendly machine technology to the site of British International the Show Motor. The main component is from technology seized am the diesel hybrid transmission with a Electric Rear Axle Drive equipment (ERAD). The LRX concept car will become the first Land Rover car that is supplemented with this technology. The experts Land Rover make this technology with the aim of reducing consumption of the fuel as far as 20 percent and the reduction in emissions CO2 so as to be able to approach the standard that is valid in Europe. The director of the development of the Land Rover product, Phil Hodgkinson says, there is much equipment that is installed to this car and the cost is so expensive. “this Research show that the consumer must pay expensive for an efficiency and the commitment for the environment. All of them will come back to konsumen,”he said. Hodkinson add, one of the challenges in development of this technology is packaging. When being put in the car, many additional components that must be used and his effect eats space that enough. The concept that still is continuing to be developed. Eventually will be used for the Land Rover generation that would coming,” he said