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The lovers of the formula 1 could currently witness the race immediately through fist equipment. That was implemented owing to the service mobile the TV that was held HyC that was in partnership with Boomerang TV and the network of the broadcasting Spanish Telecinco. HyC was part of the Ericsson business group. In this agreement, HyC Ericsson will supply the service end-to-end, including encoding, editing and the transmission, that enabled Boomerang TV and Telecinco broadcasted the race F1 to the moving communication customers through the direct broadcast or postponed. The direct broadcast to the consumers was the aspect of the key in this agreement. The viewers will it was claimed enjoy the range that dipersonalisasikan and could choose between the direct broadcast or mengunduh the certain incident from the race that was recorded, kept, arranged and published automatically at that very moment as part of the service that was offered.This service will take place for the length of the session of the jet race of this land, that will end at the beginning of November. Manuel Villanueva, Content General Manager Telecinco said, the consumer’s request would mobile the TV continued to increase together with the development of technology. “Through the agreement with HyC Ericsson, we could offer to the customers of a communication experience that was richer through a service that dipersonalisasikan and interactive”